Let's explore the brand Le Delizie del Cupin: here is our interview.

The company  Le Delizie del Cupin is located in Liguria between the provinces of Imperia and Savona, but its roots run deep in the tradition and culture of a small village in the hinterland of Albenga: Costa Bacelega.
It is a small fraction of the Municipality of Ranzo, in Imperia, which counts about 50 inhabitants but boasts a history made of people dedicated to agriculture and nature in general. The village, nestled on a hill, shows itself in all its beauty in the midst of a true “forest” of olive groves, cultivar taggiasca.
It is here that its founder embraced the desire to offer end consumers healthy, genuine products that are also respectful of nature.

At the helm of Le Delizie del Cupin is Marco Donato who is always on the lookout for good and genuine products to prepare tasty items, all without preservatives or added colorants. Only selected raw materials from the best producers in Liguria and Tuscany.
The name “Cupin” that gave rise to the company name comes from a phrase used by my grandmother: “take the cupin” which in Ligurian dialect means small jar or bowl.

We love these artisans, these producers of unique, certified, and award-winning delicacies: they are true treasures embedded in our Peninsula between seas and mountains and in the most remote streets of villages and countryside. We do not just live their products; we want to discover more closely the protagonists of this brand. That’s why we sent some questions to those who handle communication with us.

Stay with us to learn about Le Delizie del Cupin: read the answers!
 

• Who are we talking to?
  I am Marco Donato, owner of Le Delizie del Cupin
   
• Is the company family-run? In which year was the company founded and who was the founder?
  The company has been family-run for three generations, but Le Delizie del Cupin is very recent; in fact, it was founded only in 2019.
   
• Who was the founder and what was their background or what was the professional field they came from if different from the current one?
  The founder of all this was my grandfather.
   
• What is the true reason or triggering fact behind the birth of this company and when did it happen?
  The true reason behind the birth of this company is the owner’s love for the land. After two degrees in economics and some time spent behind a desk, I decided it was time to change my life and finally reconnect with the land. When did all this happen? Well, quite some time ago, but the idea of leaving a steady job for a dream always held me back... but in 2018 I finally started planning everything.
   
• What is your relationship with your land of origin and its uniqueness? And why do you want to tell its story through your products?
  My hometown is a small village nestled between the mountains and the sea of Liguria: Costa Bacelega, a small village in the municipality of Ranzo in the province of Imperia. Its uniqueness? Well, the village is surrounded by a forest, all divided by the famous “fascie” (typical Ligurian terraces) of ancient olive trees... its uniqueness is the extra virgin olive oil from 100% taggiasca cultivar. All our products related to oil are created with love for the land of origin, without exploiting it and without mistreating it. No pesticides, no chemical additives, but only nature, sun, water, and... manure! Yes, indeed, manure, which is considered waste but helps life to grow. We also strive to respect the ripening of each fruit by harvesting it at the right moment. 
   
• What was the first product you created?
  Grandpa’s Oil, 100% taggiasca extra virgin olive oil 
   
• What is the product that you consider your “flagship” today?
  Always the oil, although we have many products that we cherish and believe we can offer our customers the genuineness of yesteryear.
   
• And what is the product that throughout the history of the company has most represented the beating heart, philosophy, and soul of the company itself?
  We are specializing in extra jams with an average of 75% fruit and only cane sugar, with very slow cooking that respects the nutritional values of each fruit.
   
• Talking about today: how much has the company grown since its inception? Can we have some numbers?
  As of today, we cannot yet talk about numbers... we still have to grow!
   
• In this moment: more tradition or more innovation?
  More tradition but with an eye to innovation, such as the wonderful relationship with Tuscan laboratories for the production of typical specialties like Pappa al Pomodoro and white Chianina ragù.
   
• What has been the most important evolution of the company to get it to what it is today?
  Believing in it and still believing in it today. We started with the desire to give our customers what we eat every day, all genuine products that respect nature and its cycle. Today we are succeeding, but the road is still long. We have not yet arrived. People still need to get to know us and above all appreciate our products.
   
• Talking instead about the future: what tomorrow awaits the company? Are there plans for any changes or new evolutionary processes?
  There is a desire to bring our products outside our beautiful country and to explore other markets because we want to introduce as many people as possible to the world of Le Delizie del Cupin. And then there is always the desire to create something that involves the customer in our genuineness: an open laboratory for everyone, an agritourism, vintage car rental to explore the valleys that give us our fruits... so many ideas, definitely hindered by this epidemiological situation.
   
• Do you have plans to create new products?
  Yes, yes, we are always looking for new flavors, new ideas, but for now, we keep it a secret... hehe!!
   
• Having focused on Spaghetti & Mandolino, how important is online sales to you, what has been your past relationship with this sales channel, and how do you see it in the future?
  For us, online sales are our strong point. We do not have a physical store, so we currently rely on small shops of typical products and some bars, and especially online. Being present on Spaghetti & Mandolino is really an honor, and we want to increase our presence both in terms of products and sales in the coming months.
   
• Value: what has it been, what is it today, and what will it be in the future for your company?
  The respect for nature and its cycle to provide people with true Delights.

S&M