Discover Pasta Natura: here’s our interview.

“From Seed to Table”: here is the slogan of Pasta Natura, which in a few words indicates what is at the heart of the business itself. Control of the supply chain, cultivation of various crops on their own land, immediate processing of grains, and slow natural drying of the kernels at low temperatures: these are the simple actions that make Pasta Natura's products great.

Thanks to artisanal production, it is possible to monitor every single step to ensure a high-quality product for the end customer. The goal is to provide a good and healthy food option to all those who have chosen to eat mindfully, following a balanced diet free from gluten, cholesterol, and added sugars. Thus the company's purpose is to recover the goodness of the Mediterranean diet through products made from healthy and genuine ingredients.

Just a few kilometers from Cuneo, one of the most important cities in Piedmont, you can find the headquarters of Pasta Natura, where products are made thanks to sustainable, organic farming that is completely free from GMOs. The land where the cereal and legume plants used by the company are cultivated is located just a short distance from the pasta production site in Villafalletto. The different hectares used for this purpose are cultivated by skilled collaborators, allowing the production of several tons of grains that are stored moments after harvesting. The time that passes from the artisanal production of pasta to the packaging of the finished product is truly minimal. In fact, Pasta Natura is a great example of a short supply chain.

Pasta Natura has set itself the goal of producing Gluten Free and organic pasta using special flours that are naturally gluten-free. This aim was born in response to the needs of people suffering from celiac disease, which is an increasing number.

We admire these artisans, these producers of unique, certified, and award-winning delicacies: they are true treasures embedded in our Peninsula between seas and mountains and in the most remote streets of villages and countryside. We do not limit ourselves to merely consuming their products; we want to discover more closely the protagonists of this brand. That is why we sent some questions to those who manage communication with us.

Stay with us to learn about Pasta Natura: read the answers!
 

• Who are we talking to?
  Fulvia Ruata, Export Manager 
   
• Is the company family-run? In what year was the company founded and who was the founder?
  Pasta Natura is a Start-Up, founded in 2016 and is family-run. 
   
• Who was the founder and what was their background or the professional field they came from if different from the current one?
  Pasta Natura was founded in 2016. The founding partners Fulvia Ruata, her husband Nicholas L’Abbate, and her father-in-law have always worked in the food sector. For this reason, and thanks to their knowledge of the food industry, they decided to embark on a new experience.
   
• What is the real reason or triggering factor behind the creation of this company and when did it happen?
  Pasta Natura was created to offer a quality product, made in Italy, even to those who for various reasons are forced to change their eating habits. Pasta Natura produces only gluten-free products suitable for celiacs and those intolerant to gluten but aims to reach everyone.
   
• What is your relationship with the land of origin and its uniqueness? And why do you want to share this through your products?
  The slogan of Pasta Natura is from seed to table. This slogan encapsulates the philosophy of our products and our company. Most of the raw materials we use in our product manufacturing are of Italian origin, and where possible, from Piedmont. 
   
• What was the first product you created?
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• What is the product that you consider to be your “flagship” today?
  Our best-selling product is undoubtedly the pasta made from Amaranth, Teff, and Quinoa, a particular product that approaches the taste and texture of classic durum wheat pasta. Recently, there has also been strong growth in the sales of legume pasta varieties. People are increasingly attentive to what they put on the table, and a natural pasta like ours is perfect for anyone wanting to follow a specific diet.
   
• And which product has most embodied the heart, philosophy, and soul of the company throughout its history?
  In fact, all our products reflect the philosophy of our company. Natural, Gluten Free, and suitable for the whole family.
   
• Let's talk about today: how much has the company grown since its inception? Can we have some numbers?
  Pasta Natura is a very young company, but over the years, growth has been excellent. In just 4 years of activity, as the first sales were made in 2017, Pasta Natura is now present in 29 countries worldwide. And in the last year, turnover increased by 30%, despite the difficult period.
   
• At this moment: more tradition or more innovation?
  Tradition and innovation at Pasta Natura blend to offer customers quality products while also being innovative. 
  As per tradition, the pasta is bronze-drawn and dried at low temperatures for 24 hours. This static and traditional production process allows us to offer a quality product that maintains all the organoleptic and nutritional qualities of the raw materials used. 
   
• What has been the most important evolution of the company that has brought it to what it is today?
  Investing in research and development of new products. 
   
• Speaking of the future: what do you expect tomorrow for the company? Is there a plan for any changes or new evolutionary processes?
  We plan to move to a larger production site by summer, and we have some small ideas; no spoilers :)
   
• Are you planning to create new products?
  We are working on it; our minds are always active.
   
• Having focused on Spaghetti & Mandolino, how important is online sales for you? What has been your relationship with this sales channel in the past and how do you see it in the future?
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• Value: what has it been, what is it today, and what will it be in the future for your company?
  Our idea is to maintain the genuineness of our products.

S&M