Discover the brand Ca' Viola: here is our interview.

The Azienda Agricola Ca’ Viola is a reality that reflects in its excellent wines the concept of territory in its highest and noblest expression.
It was founded out of passion by the winemaker Beppe Caviola in 1991 in his native Montelupo Albese, a small town in the Langhe, starting from a small rented vineyard of Dolcetto. In this place, called Barturot, Beppe Caviola along with his trusted Maurizio, vinify the grapes in the garage of his parents' house: this is the origin of a great success in winemaking.

One day Elio Altare, an already established star of the Barolo galaxy, tasted that wine and encouraged Beppe to bottle it. Thus, 860 bottles of Dolcetto were produced. The first label signed Ca’ Viola.
In Montelupo, Ca’ Viola also manages a small plot of Barbera and decides to vinify it, bringing to light the famous wine "Bric du Luv", which will evolve over the years into Langhe Rosso, and finally Barbera d'Alba, summarizing the evolution happening under the sky of Langhe (you can find the typical products of Langhe here).
In 2002, the Ca’ Viola winery moved to Dogliani in a large 19th-century villa, Villa Bracco, where production, consulting, and tourist hospitality can co-exist harmoniously, united by the same philosophy of simplicity and excellence.
Since 2005, Ca’ Viola has been conducting, along with his brother-in-law Giancarlo Vivalda, a nebbiolo vineyard giving life to the Barolo DOCG Sottocastello di Novello, a red of great quality, energetic, austere, and enchanting, capable of providing a rare pleasure to the palate. A year later, in 2006, the first label of the "King of wines" was born.

Today, the Azienda Agricola Ca’ Viola produces, alongside the historic labels of Barbera and Dolcetto, also a Barolo, which Beppe Caviola defines as "the culmination of a journey", currently boasting 14 hectares of vineyards, divided between Montelupo and Novello.
The wines from the Ca’ Viola winery are true jewels of Langhe, born from the passion and expertise of Beppe Caviola, who has rapidly transformed from a young winemaker to a renowned producer.

We love these realities, these producers of unique, certified, and award-winning delicacies: they are true treasures embedded in our Peninsula between seas and mountains and in the most remote paths of villages and countryside. We do not limit ourselves to living only their products but want to discover more closely the protagonists of this brand. That’s why we sent some questions to those who manage communication with us.

Stay with us to get to know the Azienda Agricola Ca’ Viola: read the answers!
 

• Who are we talking to?
  I am Michela Vivalda, commercial manager (Italy/ abroad)
   
• Is the company family-owned? In what year was it founded, and how did the first years develop?
  The company is family-owned. It was born in 1991 in Montelupo Albese, representing the first generation.
   
• Who was the founder, and what was his training or what work and professional field did he come from if different from the current one?
  My uncle Giuseppe Caviola is the owner and winemaker of the winery. Beppe has been dealing with wine since he was a boy, ever since he decided to attend the Enological School of Alba where generations of excellent vintners and winemakers have been trained.
   
• What is the true reason or triggering fact behind the birth of this company, and when did it happen?
  The world of wine represents everything for Beppe. After his studies, young Beppe found a job at the Enology Center at Gallo, on the outskirts of Alba. Subsequently, in 1991, Beppe rented the vineyard of dreams in Montelupo Albese, called Barturot, and vinified Dolcetto grapes in the garage of his parents' house.
   
• What is your relationship with the land of origin and its uniqueness? And why do you want to tell it through your products?
  The bond with the territory is very strong. We strive to produce typical wines that can best express the terroir.
   
• What was the first product you created?
  First wine: Dolcetto d'Alba Barturot year 1991
   
• What is the product that you consider to be your “flagship” today?
  Barolo Sottocastello di Novello.
   
• And what is the product that has most carried the beating heart, philosophy, and soul of the company throughout its history?
  Barbera d'Alba BricduLuv, a wine that has been the fulcrum of much experimentation and growth.
   
• Let's talk about today: how much has the company expanded since its inception? Can we have some numbers?
  From 800 to just under 80,000 bottles. From 0 hectares of property to today’s approximately 15.
   
• At this moment: more tradition or more innovation?
  As for our history, we focus on innovation but always respecting tradition.
   
• What has been the most important evolution of the company to reach what it is today?
  Surely within our company, a journey has been made that has today led us to find our style. The wines have been lightened, finding elegance and drinkability as key elements.
   
• Talking about the future: what tomorrow awaits the company? Is there any planned change or new evolutionary process?
  We have plans to expand the winery and the properties.
   
• Are you planning to create new products?
  No comment.
   
• Having focused on Spaghetti & Mandolino, how important is online sales for you, what has been your past relationship with this sales channel, and how do you see it in the future?
  The pandemic led us to believe more in a sales channel that our company certainly underestimated and did not fully exploit. Online is the future.
   
• Value: what has been, is today, and what will be in the future for your company?
  Maximum respect for the fruit to get the most out of our wines.
   

S&M