Let's discover the Vini La Quercia brand: here is our interview

Azienda Agricola La Quercia is the result of a long journey of friendship and passion. The company is in fact run by four friends who at the end of the 80s became, by chance, also work colleagues. Over time, the company then successfully entered the national and international markets, also obtaining important awards at Vinitaly and on the most important guides, quickly landing abroad as early as 2005: United States of America, Europe, Japan, China, Canada and even a very ambitious project, a chain of restaurants under the La Quercia brand.

It all began when Elisabetta Di Berardino, now administrative manager, began working at a winery and consulting company, where the oenologist Antonio Lamona and the sales manager Luca Moretti had already worked for several years and where, just a few years later, the wine technician Fabio Pedicone arrived. All four worked together, in harmony, until 2000, the year of the turning point in which they decided to take over the La Quercia farm, with which they had already collaborated as consultants.
Today, the La Quercia farm is a small winery that covers about 46 hectares of vineyards and 5 hectares of olive groves with an adjoining wine factory of about 400 square meters.

The company's activity is based on respect for nature, whose role is fundamental to obtain a good product and to respect the health of the human being, flora and fauna.
In recent years, thanks to continuous research and innovation, La Quercia has managed to achieve very high quality standards, fully satisfying the needs of consumers. The quality of the wines, the brand image, the safe packaging and the elegant and accurate packaging ensure what is an all-round quality system, fully perceived by customers.

We like these realities, these producers of unique, certified and award-winning delicacies: they are real treasures embedded in our Peninsula between seas and mountains and in the most remote streets of villages and countryside. We don't stop to experience only their products, but we want to discover more closely the protagonists of this brand. That's why we sent some questions to those who manage communication with us.

Stay with us and learn about &' Azienda Agricola La Quercia: read the answers!

• Who are we talking to?
  I am Elisabetta Di Berardino, managing partner and legal representative of LA.DI. SNC “La Quercia Wines”.
  
• Is the company family run? For how many generations and from what year exactly?
  L&' company is run by four friends who at the end of the eighties accidentally became work colleagues and in 2000 decided to take over the La Quercia farm (whose foundation dates back to &' year 1968), with which they had already collaborated as consultants.
  
• What year was the company founded and who was the founder? What was the founder's education or what is the work and professional branch from which he came if different from the current one?
  L&' company LA.DI. SNC, as already mentioned above, was founded in 2000. Initially it was founded as a company with two partners: me as managing partner and l&' oenologist Antonio Lamona. Later, l& #39 joined the company; wine technician Fabio Pedicone and, in the mid-2000s, the sales manager Luca Moretti. We had all worked together for more than 10 years in a &' another winery as colleagues with the same professional roles.
  
• What is the real reason or the triggering fact behind the birth of this company and when did it happen?
  The real reason for the birth of this company is the strong motivation in wanting to create our own reality that could give us the opportunity to lead it in the best way and, with sacrifice and tenacity, to make it grow from year to year with the great passion that united us and that still characterizes us, always raising the &' the bar of objectives.
  
• What is your relationship with the land of origin and its typicality? And why do you want to tell them with your products?
  We are strongly linked to the land d&' origin (l &' Abruzzo), the region in which we were born. This is why we know we have a high potential for typicality to tell: doing it with our products is the best way to express it because it is l&' the only job we know how to do precisely because we have dedicated a professional life to it.
  
• What was the first product you created?
  Montepulciano D&' Abruzzo DOC “THE OAK”.
  
• What is the product that today, on the other hand, do you consider “top”?
  Certainly Montepulciano D&' Abruzzo is the product that most &' identifies us and the highest expression is our MASTROBONO Montepulciano D&' Abruzzo Colline Teramane DOCG RISERVA.
  
• And what is the product that in the entire history of the company has most carried with it the beating heart, philosophy and soul of the company itself?
  The line that is dedicated to &' label “LA QUERCIA” is the one that represents the history of this winery from its foundation to today. Along these lines, we decided to always keep the same 1968 label because for us it represents history but also l&' evolution of winemaking processes, looking to the future, but always with a look at the past, keeping firmly in place the principles of typicality, quality, biodiversity and &' sustainable agriculture.
  
• Let's talk about today: how big has the company grown since its inception? Can we get some numbers?
  Since 2000, the year in which we took over the &' company, we have gone from 4.5 hectares to the current 46 hectares of vineyards and 7 hectares of olive groves.
  
• Right now: more tradition or more innovation?
  For us, they are two indissoluble concepts: not c&' it is evolution without tradition, so they must travel at absolutely the same pace.
  
• What was the most important evolution of the company to get it to what it is today?
  L&' most important evolution concerns the continuous improvement of products thanks to constant research and to &' evolution of &' technological innovation.
  
• Speaking instead of the future: what tomorrow will the company wait for? Are there any changes or some new evolutionary process planned?
  We expect to be able to continue to grow and to be able to continuously improve the quality standards of our products and to always be in step with technological progress. Not c&' it is a precise program, it is part of the corporate vocation l&' continuous evolution.
  
• Are you planning to create new products?
  Our product range is already very wide. Obviously, we will always remain faithful to the typicality of what our territory offers and on this basis, some new challenges that represent our region cannot be ruled out in the future.
  
• Having focused on Spaghetti & Mandolino, how important is online sales for you, what was your relationship in the past with this sales channel and how do you see it in the future?
  Online sales are a very important channel to easily reach everywhere, from our first e-commerce to today we have strengthened our presence on various specialized online platforms precisely because we strongly believe in &' interaction between producers and professionals in the Food&Beverage sector. Our collaboration with “Spaghetti & Mandolino” is too recent to make any evaluations, but we expect that in the future it will give us great
satisfaction and gratification.

S&M