Discover the Vini La Quercia brand: here’s our interview.

The Azienda Agricola La Quercia is the result of a long path of friendship and passion. The business is managed by four friends who, in the late '80s, coincidentally became work colleagues. Over time, the company has successfully entered the national and international markets, also receiving important recognitions at Vinitaly and in the most prestigious guides, quickly making a mark abroad as early as 2005: United States of America, Europe, Japan, China, Canada, and even a very ambitious project, a chain of restaurants branded La Quercia.

It all began when Elisabetta Di Berardino, now the administrative manager, started working at a wine and consulting company where the oenologist Antonio Lamona and the sales manager Luca Moretti were already employed, and where the oenotechnician Fabio Pedicone arrived a few years later. The four of them worked together harmoniously until 2000, the pivotal year in which they decided to take over the Azienda Agricola La Quercia, with which they had already collaborated as consultants.
Today, Azienda Agricola La Quercia is a small winemaking reality that spans approximately 46 hectares of vineyards and 5 hectares of olive groves, along with a winemaking facility of about 400 square meters.

The company's activity is focused on respect for nature, whose role is fundamental in obtaining a good product and respecting the health of humans, flora, and fauna.
In recent years, thanks to continuous research and innovation, La Quercia has managed to achieve very high quality standards, fully satisfying consumer needs. The quality of the wines, the brand image, safe packaging, and elegant and careful packaging ensure a comprehensive quality system, fully perceived by customers.

We love these realities, these producers of unique, certified, and award-winning delicacies: they are real treasures embedded in our Peninsula among seas and mountains and in the most remote streets of villages and countryside. We do not merely aim to enjoy their products but want to discover more closely the protagonists of this brand. That’s why we sent some questions to those who manage communication with us.

Stay with us to learn about the Azienda Agricola La Quercia: read the answers!

• Who are we talking to?
  I am Elisabetta Di Berardino, managing partner and legal representative of LA.DI. SNC "Vini La Quercia".
   
• Is the company family-run? For how many generations and from what year exactly?
  The company is run by four friends who, in the late 1980s, coincidentally became work colleagues and in 2000 decided to take over Azienda Agricola La Quercia (whose foundation dates back to 1968), with which they had already collaborated as consultants.
   
• In what year was the company founded and who was the founder? What was the founder's background or what was their work and professional field if different from the current one?
  The company LA.DI. SNC, as mentioned above, was founded in 2000. Initially, it was established as a partnership between two partners: myself as the managing partner and the oenologist Antonio Lamona. Later, the oenotechnician Fabio Pedicone and, in the mid-2000s, the sales manager Luca Moretti joined the company. All of us had worked together for over 10 years in another wine company as colleagues with the same professional roles.
   
• What is the true reason or triggering factor behind the birth of this company, and when did it happen?
  The true reason behind the birth of this company is the strong motivation to create our own reality that would allow us to manage it in the best possible way and, with sacrifice and tenacity, grow it year after year with the great passion that unites us and that still characterizes us, always raising the bar of goals.
   
• What is your relationship with your land of origin and its uniqueness? And why do you want to tell it through your products?
  We are strongly tied to our land of origin (Abruzzo), the region where we were born. For this reason, we know we have a high potential for uniqueness to tell: doing it with our products is the best way to express it because it is the only work we know how to do, having dedicated a professional life to it.
   
• What was the first product you created?
  Montepulciano D'Abruzzo DOC “LA QUERCIA”.
   
• What is the product that you consider to be your "flagship" today?
  Definitely, Montepulciano D'Abruzzo is the product that most identifies us, and its best expression is our MASTROBONO Montepulciano D'Abruzzo Colline Teramane DOCG RISERVA.
   
• And what product has best represented the heartbeat, philosophy, and soul of the company throughout its history?
  The line dedicated to the label “LA QUERCIA” represents the history of this winery from its foundation to today. For this line, we decided to maintain the same label from 1968 because it represents both history and the evolution of winemaking processes, projecting us towards the future, but always with an eye to the past, firmly holding on to the principles of uniqueness, quality, biodiversity, and sustainable agriculture.
   
• Let's talk about today: how much has the company grown since its inception? Can we have some numbers?
  Since 2000, the year we took over the company, we have grown from 4.5 hectares to the current 46 hectares of vineyards and 7 hectares of olive groves.
   
• At this moment: more tradition or more innovation?
  For us, they are two inseparable concepts: there is no evolution without tradition, so they must absolutely move at the same pace.
   
• What has been the most significant evolution of the company to reach what it is today?
  The most important evolution concerns the continuous improvement of products due to constant research and technological innovation.
   
• Now, looking to the future: what awaits the company tomorrow? Is any change or new evolutionary process in the works?
  We expect to continue growing and continuously improve our product quality standards while keeping pace with technological progress. There is no precise program; continuous evolution is part of our company’s vocation.
   
• Do you plan to create new products?
  Our range of products is already very wide. Of course, we will always stay true to the uniqueness of what our territory offers, and based on this, we cannot exclude some new challenges representing our region in the future.
   
• Having focused on Spaghetti & Mandolino, how important is online sales for you? What has your relationship with this sales channel been in the past, and how do you see it in the future?
  Online sales are a crucial channel for reaching everywhere with ease; since our first e-commerce site, we have enhanced our presence on various specialized online platforms because we believe strongly in the interaction between producers and professionals in the Food & Beverage sector. Our collaboration with “Spaghetti & Mandolino” is too recent for assessments, but we expect it to bring us great satisfaction and rewards in the future.

S&M