Let's discover the Mirù brand: here is our interview

Azienda Agricola Mirù is one of the most important wineries in the province of Novara. It is located in Ghemme, a small town in the province of Novara, in Piedmont. Some writings even date back to the 16th century the name Mirù, referring to an ancient family of winemakers, whose descendants are still producers of the interesting wines of the Novara hills. It is a &' an activity that has been handed down from generation to generation, until today.
In fact, today it is managed by Marco Arlunno who since 2009 has taken over the management of the Mirù company founded in 1978 by his father Eugenio, still present and active in the vineyard and in the cellar, taking up what was the family business before the years of the industrial boom.

The passion for vines is a family legacy. Marco Arlunno found his thanks to his aunt Bruna Zecchinato, a wine woman, who transmitted to him her love for the land and for wine. From her he learned the taste of transforming grapes into quality wines and eventually becoming a winemaker.
L&' Azienda Agricola Mirù can now count on 10 hectares of vineyards managed with care, dedication and passion.

It is thanks to natural cultivation methods and careful refinement that the wines of Azienda Agricola Mirù can, with good reason, rank among the best Italian wines, appreciated both in Italy and abroad. The wines are characterized by the right sugar and alcohol content and by good fixed acidity, which helps to enhance their aromas and to maintain them over time.

We like these realities, these producers of unique, certified and award-winning delicacies: they are real treasures embedded in our Peninsula between seas and mountains and in the most remote streets of villages and countryside. We don't stop to experience only their products, but we want to discover more closely the protagonists of this brand. That's why we sent some questions to those who manage communication with us.

Stay with us and learn about &' Azienda Agricola Mirù: read the answers!

• Who are we talking to?
  I am Marco Arlunno Owner and Winemaker.
  
• Is the company family run? For how many generations and from what year exactly?
  The company has been family-run for 2 generations, 1978.
  
• What year was the company founded and who was the founder? What was the founder's education or what is the work and professional branch from which he came if different from the current one?
  The company was founded in 1978 with Eugenio Arlunno, who was a sales agent in the wine field.
  
• What is the real reason or the triggering fact behind the birth of this company and when did it happen?
  Nebbiolo's 3000 square meter legacy was the trigger.
  
• What is your relationship with the land of origin and its typicality? And why do you want to tell them with your products?
  The territory of Upper Piedmont and Ghemme in particular is unique in terms of soil and climate conditions, with sub-acid soils rich in clay that give austerity, depth and elegance, especially to wines deriving from the Nebbiolo and Vespelina grape varieties. The love for our land and the passion for the wine world are the stories that are described through a glass of Mirù wines.
  
• What was the first product you created?
  While studying at the University of Milan, I decided to use the Uva Rara grape variety to produce a red wine from Uve Stramature, now it is vinified only in the best vintages.
  
• What is the product that today, on the other hand, do you consider “top”?
  Ghemme DOCG Riserva is certainly the most important wine we produce, in recent years we have pushed ourselves to create real crus to enhance this denomination and identify the individual vineyards:
  -Vigna Cavenago DOCG gems;
  -Vigna Carelle DOCG gemme.
  
• And what is the product that in the entire history of the company has most carried with it the beating heart, philosophy and soul of the company itself?
  Certainly the classic Ghemme DOCG produced from multiple Nebbiolo vineyards in the homonymous municipality in the province of Novara.
  
• Let's talk about today: how big has the company grown since its inception? Can we get some numbers?
  I took over the management of a wine lady, like my aunt Zecchinato Bruna in 2009 and we went from 7 to 10 hectares of vineyards.
  
• Right now: more tradition or more innovation?
  I believe that the innovation/tradition combination is the path we have been pursuing for years... At the viticultural level, we have increased planting densities, the new plants are aimed at lowering yields per hectare and we have maintained the “integrated and guided struggle” in collaboration with the Faculty of Agriculture in Milan to improve research in the field. In the cellar we have invested in technology such as thermo-conditioned steel tanks and micro-oxygenators that help the grape transformation processes, but we have kept large barrels for refinement, which enhance our wines in full respect of tradition.
  
• What was the most important evolution of the company to get it to what it is today?
  I believe that the precision viticulture that we are trying to achieve with targeted investments in wine production, is the most important evolution.
  
• Speaking instead of the future: what tomorrow will the company wait for? Are there any changes or some new evolutionary process planned?
  Our goal is to achieve ever higher quality standards for our wines, trying to enhance each individual vineyard with individual management, to enhance the peculiarities of the grapes and the territory of Upper Piedmont.
  
• Are you planning to create new products?
  Yes, in 2022 we will market a new Ghemme DOCG cru, the first year of production will be 2017 and the name of the vineyard registered in the Register of the Piedmont Region will be: Vigna Carelle.
  
• Having focused on Spaghetti & Mandolino, how important is online sales for you, what was your relationship in the past with this sales channel and how do you see it in the future?
  Surely online sales are a booming channel and we will try to follow it carefully. In the past we have always left it out, but obviously we are trying to develop it.
  
• Value: what was it, what is it today and what will it be in the future for your company?
  Ours is a relatively young company, which was founded at the end of the Seventies in the midst of the Italian economic boom. Today it is still a family-run company and in the future we will try to maintain these conditions that are the result of passion and love for our work
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S&M