The good, honest, and brave Italy

This week, the International Biennial of Food, Tutto Food, took place in Milan, and it was a great opportunity to take stock of numerous issues related to the commercialization of food and ethical production.

2014 will be remembered as an unfortunate year for agricultural production, and the destructive trail does not subside, especially considering what is happening in Salento with the Xylella fastidiosa bacteria.
But beyond nature, humans have also played a part, and in some areas of Campania, people have continued to talk about the land of fires. For those who have visited those places, the embarrassment and anger can only resurface constantly.

Who pays the price? The small farmers, the ones who break their backs daily to provide dignity to their lives and families. We took a long walk through the pavilions, and in particular, we stopped to converse with some producers from Campania and Naples. The atmosphere was heavy. The attendance at their stands was noticeable; it was conditioned, strongly conditioned.

Does the public no longer trust? Certainly, in a moment when the search for certainty and awareness is a cornerstone of the new average consumer, everything that has appeared in the media has pushed purchases away from those territories.

But there are brave women and men who are exposing themselves strongly against a system that has not yet defeated them and will never undermine them. They are the heroic small producers of Campania felix. Those who deeply believe in their land, and when they tell you about it, they are one with it. We have chosen more than one. And today, this article is dedicated to them. To their courage and their honesty. Because to save that land, the only thing to do is shout to the world the names of great women and men.
People who never give up and who know they offer only the excellence of a land where sun, air, and sea remain unique in the world.