Casa Vinicola Sartori Spa

The company Sartori was born from the entrepreneurial spirit of grandfather Pietro, an eccentric personality but dynamic from a commercial point of view. His days were spent in a whirlwind of different businesses. However, this whirlwind of interests found a stable pivot in the management of his trattoria.

Pietro Sartori's trattoria was an unmissable destination for merchants, businessmen, and small industrialists in the area, to whom Pietro made sure to offer an excellent Veronese Red wine, as it was called at the time. In 1898, grandfather Pietro purchased his first vineyard in Negrar, so that good wine would always be on the table of his loyal customers.

The flourishing business, however, did not distract him from the objective of creating a large family: he had five children and made sure they all studied, helping them achieve their degrees, a rather uncommon event at the time.

Regolo will take care of the company after Pietro's retirement and will relaunch the family brand toward the second half of the century. He believes in the company, has a great passion for wine, and spends every ounce of energy to solidify and further enhance Sartori's presence in the market. The headquarters is always Villa Maria, the investment that grandfather Pietro likely envisioned as the ideal place to grow his family and his business.

A true gentleman dedicated exclusively to his profession and family, Regolo was considered a top-level operator and an extraordinary taster, thanks to an unusual palate that he loved to take care of like a violinist with his hands. It was the habit of Regolo Sartori to personally prepare the wines for his clients, who, at the end of the "composition," would sign the cask as a testament to the blend's deposit.

Today, Sartori reproduces this modus operandi on a large scale. Sartori-sartoriality, in nomen, omen! Just like a designer tailor would, Sartori takes the measurements, sketches the model, selects the fabrics, and finally crafts the outfit—the blend, the wine—that will walk the most important runways in the world and will shine in a glass of Amarone or Soave Classico, reflecting the most authentic essence of Made in Verona, Italy.
 

With Colognola towards the future

The occasion was one of those historic moments: two true champions, Pierumberto Sartori and the Director of the Colognola Social Winery, Giancarlo Lechthaler, had met, studied each other, and frequented one another for a long time, and, in the end, established a bond of mutual respect. There is the right understanding, human before being commercial, to merge their supply chain skills: Colognola's being productive and Sartori's distributive and marketing.

The goal is to initiate an ambitious joint growth project in the field of wine production and distribution worldwide.

The operation marks the definitive exit from the scene of the "senior" Sartori who decide to abdicate, this time officially, in favor of the young heirs.

In fact, the agreement marks the beginning of a new era for Sartori, one of renewed awareness based on a quantity of vineyards never before known, an exponentially growing turnover, and an otherwise impossible availability of people, resources, knowledge, experience, and organizational skills.

All this with complete control of the wine production and distribution supply chain, from the land to the consumer's table.

Today, Sartori is a successful company with an international vocation that realizes over 80% of its turnover in more than 50 countries: throughout Europe, in North and South America, in Russia, and in Southeast Asia. That motto “from Verona” and the proud image of Cangrande della Scala that feature on the logo certify the deep and indissoluble bond with the places, history, beauty, and elegance of one of the most visited cities in the world.

Sartori, as they like to say in the company, has always fought for Verona, working exclusively on classic Veronese wines: Valpolicella, Soave, Bardolino, Bardolino Chiaretto, reinterpreted in an elegant and personalized way, to adapt them to the tastes of consumers from all corners of the world, thanks to dedicated wine-making paths and, above all, with the fine work done by master blenders and an international team of winemakers.

The labels that the company is now focusing on are Regolo Valpolicella Superiore DOC Ripasso and Marani Bianco Veronese IGT, wine-brands that are very representative of the Sartori bouquet. With these two wines, Sartori works at the boundaries of the regulations, always using varieties and grapevines from Verona but with greater freedom to create a style and a distinctive recognizability that the company hopes will one day be a direct expression of its elegant winemaker identity.