Pasta Martelli

That of the Martelli Family is the story of a company inside a castle, precisely that of Lari. We are in the middle of the endless series of hills and hills of the province of Pisa.

The castle contextualizes Pastificio Martelli, not only because it is unusual nowadays to see a pasta factory far from an industrial area, but above all because the castle is a real market position for the Martelli family: to feel protected by the walls of knowledge of matter and history, carrying out their mission, namely “to produce pasta like the one of the past, in the continuous search for the perfect balance between tradition and diversity

Pasta Martelli: l&' high quality is a matter of family Family

and organization chart are two keywords in the Martelli pasta factory. There is always a line, both horizontal and vertical, that unites everyone who works in this pasta factory. It is the line of the degree of kinship. There is no outside, only family members, who carry this pasta with its unmistakable packaging in the two meters that separate the front door from the production door.

Why has the pasta of the Martelli family become a Made in Italy excellence known all over the world? Obviously, when we are faced with such striking examples of success, the factors are always multiple. But there are some numbers that speak very clearly.

Pasta drying: a 50-hour affair

In a world where everyone is in a hurry, the Martelli Family pasta factory takes its time. Just the right time. If to prepare pasta, it takes 50 hours of drying to make it porous and open to absorb the right amount of seasoning, why accelerate this process to just 4 hours as in industrial processes? Here we are in a castle: these voices remain outside. Just as the GDO remains outside. Large retailers, in fact, always make false statements to have it on the shelves, but according to the Martelli family, it would lower their position on the market. And so nothing to do.

Are we talking about other numbers? There are 5 different types of pasta that the Pastificio Famiglia Martelli has been producing for decades, while 50 is the minimum number of types of pasta that the Pastificio, even the smallest one, normally produces. Between market logic and the search for excellence at all costs, basing on one's productive creed, it is obvious where

Pastificio Martelli: tradition is yellow

A brand identity written indelibly in black and yellow. Yellow is the all-Tuscan tradition of those who have been producing pasta for a very long time, in a completely different way from other Italian regions where the classic color was blue. The calligraphic font, almost childish, recounts the small size. This is what the Martelli have always wanted to communicate to the market, since the beginning.
The desire to never lose what has always been the perfect measure for attention to detail and for the search for qualitative excellence